Before you start building a brand, you need to ask and get intelligible answers to the following questions:
- “Who is the client?”
- “Who is the target audience?”
- “What do you need to get in the end?”
The creation of a logo should organically grow from the answers to these questions and not impose its solution to the problem with various graphic elements. The problem itself should dictate a graphical solution. Unfortunately, this is often ignored or misinterpreted.
This does not mean that you have to fulfill every whim of the client obediently. This does not mean that design thinking should be sublimated. This means that you need to get as much information as possible, analyze it, define criteria, and create the correct creative solution.
Now more about the questions and answers. Who is the client? In its simplest form, it refers to the values, position, and goals of the company. Who is the audience? You can approach this issue from a demographic point of view – women 19-34, or psychographic – athletic physique men who prefer adventure. And more specifically – who makes the final decision on the logo? Custom logo design company Fireart can help with this.
Logo Creation – Identity, Don’t Explain.
We would hate to be described as “that guy who lives on Lenin Street and works in a pharmacy” or “that woman with straight hair who owns a transportation business.” It takes too long; in places, it is not pleasant and is quickly forgotten. Likewise, the logo should not describe the client’s business.
The development of a brand logo is the creation of a kind of identifier. Many clients would like their logo to reflect every aspect of their company, and this is only natural – they are proud of it! But this is very problematic and usually leads to the fact that the company’s image is blurred. The logo is a pointer that identifies the company and reflects the brand’s positioning and value.
Logo Creation – Become aware of the flaws
As much as we would like – creating a logo is not a wave of a magic wand. A logo cannot make a lousy product successful or save a company run by a shortsighted manager. However, a well-designed logo design will always help a good product realize its full potential. Innovative design combined with the right advertising campaign can make a huge impact. The logo gives direction, supports positioning, and stimulates the first purchase, and only the quality of the product and service will make the consumer come to you again and again.
Logo Creation – Keep It Simple
There is a lot of debate in design circles about the appropriateness of complex visual shapes in logos (read more about the psychology of logo shape perception). Over the past 50 years, the idea of a logo as a visually complex and unwieldy element has almost disappeared. Of course, the message should be an essential part of the logo design, but the form should also appeal to the viewer.
Company logo creation – Ask a question
When we eat something different, our consciousness asks, “What is this taste?” and the receptors respond – “This is chocolate.” The same happens when we watch a movie, listen to music, or read a book. This is part of our thought process. The books, television, and others programs that we find the most uninteresting are often the most predictable. If the viewer knows all the facts, there is no particular reason to process the information.
Make long-lasting design
Every hour we are attacked by an endless array of images and ideas. Our visual landscape consists of billboards and signage, television commercials, print advertising, packaging messages, and other forms of visual communication. Almost every one of these messages comes in conjunction with a logo, but many of them have little impact and are quickly forgotten. Affecting thoughts are thoughts that resonate with us emotionally.
Style and modern trends can be highly tempting, but they rarely have an enduring emotional resonance. Once logos had to have b / w writing for faxing, 3D logos were in vogue (thank God, this fashion quickly passed). Many logos are not even used on paper, making it possible to develop video logos.